Trava HVAC Project
Project Overview
A modern HVAC website built to showcase heating, ventilation, and air conditioning services while generating more local enquiries across Birmingham.
Project Screens
Home V1
Services 1
Services 3
Blog
Team
Testimonials V1
Work Gallery
Home V2
Services 2
About Us
Blog Details
Contact Us
Testimonials V2
Footer
The Problem
- Website only communicated heating — air conditioning services were invisible online
- No commercial HVAC section, missing out on a valuable B2B market
- Seasonal dip in enquiries because the site wasn’t targeting summer cooling searches
- No service contract or maintenance plan page to drive recurring revenue
- Poor local visibility on Google for Birmingham HVAC searches
Our Solution
Travasoft delivered a complete HVAC website built to generate enquiries across all seasons and
services.
What we delivered:
- Full-service website covering heating, air conditioning, ventilation, and maintenance
- Separate commercial and residential service sections
- Service contract and maintenance plan landing page to drive recurring revenue
- Seasonal SEO content targeting both heating searches (autumn/winter) and cooling searches (spring/summer)
- Location pages covering Birmingham and surrounding areas including Solihull, Sutton Coldfield, and Wolverhampton
- Trust signals including manufacturer accreditations, Gas Safe and F-Gas registration badges
- Fast mobile experience and prominent CTA on all pages
Results & Impact
- Air conditioning enquiries increased significantly during the warmer months
- First commercial HVAC contract secured within 90 days of launch
- Maintenance plan page started converting visitors into recurring customers
- Improved Google visibility across Birmingham for both heating and cooling search terms
“My old site only showed half my business. Travasoft built something that covers everything I
do and brings in work all year round.” — Mark Shelton, Director, Shelton HVAC Birmingham
Key Features Delivered
- Dual residential and commercial service structure
- Seasonal SEO targeting heating and cooling search demand
- Maintenance plan and service contract landing page
- Accreditation badges and trust signals throughout
- Birmingham area location pages for local search coverage
