Trava Electric Project

The Problem

• Over-reliance on lead generation platforms eating into profit margins
• No website that clearly communicated qualifications (NICEIC registered) and trust
• Missing out on high-intent searches like “electrician in Manchester” and “fuse board
• upgrade near me”
• No pages targeting EV charger installation — a growing and profitable service
• Slow, unbranded website with no personality or trust signals

Our Solution

Travasoft built a fast, professional electrician website that positioned Daniel as the go-to local
expert in Manchester.

What we delivered:

• Clean, professional design highlighting NICEIC registration and certifications prominently
• Dedicated service pages for rewires, fuse boards, EV chargers, and landlord certificates
• Location pages targeting Manchester areas including Salford, Stretford, and Didsbury
• FAQ sections addressing common customer concerns (costs, safety, timescales)
• Google Business Profile optimisation for local map pack rankings
• Click-to-call buttons, WhatsApp contact option, and enquiry forms
• Blog content targeting searches like “how much does a rewire cost in Manchester”

Results & Impact

• Steady monthly enquiries coming directly through the website
• Reduced spend on third-party lead platforms
• Strong Google visibility for electrician searches across Manchester
• EV charger installation page became one of the top-performing pages within 60 days

“I used to pay for leads every month. Now my website does the work. Travasoft built exactly
what I needed.” — Daniel Frost, Owner, Frost Electrical Manchester