Trava Roof Project

The Problem

• Generic, template-style website that looked untrustworthy to homeowners
• Not appearing in Google searches for “roofer in London” or “roof repair near me”
• No dedicated pages for emergency repairs, flat roofing, or installations
• Mobile experience was broken on most smartphones
• No testimonials or trust signals to reassure potential customers

Our Solution

Travasoft designed and built a high-performance roofing website focused on local visibility and
lead generation across Greater London.

What we delivered:

• Professional, trade-focused design that builds trust with homeowners immediately
• Dedicated service pages for roof repairs, flat roofing, installations, and emergency call-outs
• Areas-served pages targeting London boroughs to boost local SEO coverage
• Google Maps integration and Google Business Profile setup
• Click-to-call and enquiry form on every page for maximum lead capture
• Fast, mobile-first website optimised for all screen sizes
• Schema markup and SEO structure targeting searches like “roofer London” and “emergency roof repair Greater London”

Results & Impact

• Significant increase in enquiries from homeowners across London
• First-page Google rankings achieved for key local roofing search terms
• Dramatic drop in bounce rate thanks to improved mobile experience
• More booked jobs coming directly through the website rather than referrals alone

“Before Travasoft, I relied entirely on word of mouth. Now my website brings in new
customers every week. Worth every penny.” — James Hargreaves, Owner, Hargreaves
Roofing London

Key Features Delivered

• Trust-focused homepage designed for homeowners
• Service pages for repairs, flat roofing, emergency call-outs, and installations
• Borough-level location pages for wider London SEO coverage
• Mobile-optimised responsive design
• Click-to-call and lead capture forms on all key pages